Nearly every business owner I work with says they have a “vision” for their brand. From my sunny studio in beautiful Lake Macquarie, my role is to unwrap that vision and execute it with the finesse only an experienced professional can achieve.
Together, we’ll create a high-end brand and website that feels authentic to you and irresistible to your clientele.
Creating brands and websites that reflect your passion, poise, and purpose.
Ever since I could hold a pencil, I have loved drawing and imagination. I knew early on that this passion would lead me into a career in design, but I didn’t foresee that it would take me into entrepreneurship.
With a Degree in Visual Communication, I spent the first decade of my career working in leading agencies on renowned brands (you’ve heard of them). But before long, I faced what many people in corporate do: a lack of fulfillment.
While on maternity leave in 2019, I made the life-changing decision to leave corporate behind and start White Ink Creative. I’m so thankful I did! For the past 6+ years, I have been honoured to pursue my passion alongside like-minded entrepreneurs pursuing theirs.
My philosophy is that people are at the heart of every unforgettable brand — you, as the visionary and leader, and your clients, the people your business is for. Together, we’ll create a brand and website that empowers and uplifts you both.
This is how i help you reach your next level of success.
Ready to step into your next chapter?
hi, I'm Ash
Mum, designer, tea lover
100+
Client Testimonials
300+
Businesses trusted White Ink Creative
12+
Years of Design Experience
My mission is to help visionary women build brands that feel deeply aligned with their purpose, reflect the calibre of their work, and honour the legacy they are creating. Through strategic, story-rich design, I create refined brand identities and websites that elevate their presence, deepen their impact, and support what’s next.
100+
Client Testimonials
300+
Businesses trusted White Ink Creative
12+
Years of Design Experience
From brand strategy and identity to websites, graphics, and social media—this is the complete experience for visionary business owners ready to elevate. Every detail is thoughtfully handled, so your brand launch feels seamless and polished.
01 | Launch with Confidence
With over 12 years of experience, I craft timeless, strategy-led brands that not only look beautiful—but connect deeply, position you as the expert, and speak directly to your dream clients.
02 | Luxury Design with Purpose
From our first clarity call to final handover, you'll be guided every step of the way. The process is collaborative, organised, and designed to bring your vision to life with clarity, confidence, and care.
03 | Expert-Led, Seamless Process
When I’m not in the office, you’ll find me...
With a cup of tea in hand, soaking up family time. Our home wouldn’t be complete without Arlo, our toy poodle (definitely the boss), and Kaizer, our gentle rottweiler. I’m a self-confessed sweet tooth — chocolate and moscato are my happy places.
I love to run (it clears my head), often with Post Malone as my soundtrack. Books are my quiet escape, and nature—whether a bush walk or time by the water—is my calm.
I’m passionate about family, trying new things (even if my cooking skills still need work!), and exploring new places whenever I can.
Here’s the meaning behind my business name, White Ink Creative:
A blank canvas (white) filled with the fluid potential of ink, where creativity flows and my imagination runs wild.
Now that you know a little about me, I’d love to hear from you. Get in touch via the enquiry form or say hello on Instagram.
Ash x
With a brand and website designed to reflect the level you’ve reached and support the direction your business is growing into. I take on a limited number of projects each quarter to ensure every client receives a thoughtful, high-touch experience from start to finish.
Step into your next chapter
How to begin
Share your business, vision and what you’re looking to create. I’d love to hear your story and the next chapter you’re stepping into.
If your enquiry feels aligned, you’ll be invited to a relaxed discovery call so we can explore your goals, vision and what support you need.
Receive a tailored proposal, timeline and next steps, so you can move forward with clarity, confidence and excitement.
01 - enquire
02 — Discovery call
03 — Your proposal
Such a worthwhile investment
“How am I supposed to live without Ash now?! The branding is thoughtful, purposeful, and she executed my vision perfectly. She captured what I hoped my brand would embody. Such a great investment!”
client result
— ingrid, grace skin
Aligned, soulful, effortless process
"OMG wow wow wow!!!! Gives me goosebumps to read and see when it's all in a document like this. 1000% have my approval. That is a HELL YES! Ash was a godsend. Everything was so organised and easeful. I couldn’t recommend Ash highly enough.”
client result
— Emily, Intersecarsi architect
It’s perfect. I couldn’t love it all more!
"Ash!! I LOVE the first concept. You nailed who I am as a person and a brand. The colours are me. The fonts are me. The designs feel like me. It's beautiful, approachable sophistication. I truly love it. It’s perfect.
client result
— Lori, walsh legacy law
