Nearly every business owner I work with says they have a “vision” for their brand. From my sunny studio in beautiful Lake Macquarie, my role is to unwrap that vision and execute it with the finesse only an experienced professional can achieve.
Together, we’ll create a high-end brand and website that feels authentic to you and irresistible to your clientele.
Creating brands and websites that reflect your passion, poise, and purpose.
Ever since I could hold a pencil, I have loved drawing and imagination. I knew early on that this passion would lead me into a career in design, but I didn’t foresee that it would take me into entrepreneurship.
With a Degree in Visual Communication, I spent the first decade of my career working in leading agencies on renowned brands (you’ve heard of them). But before long, I faced what many people in corporate do: a lack of fulfillment.
While on maternity leave in 2019, I made the life-changing decision to leave corporate behind and start White Ink Creative. I’m so thankful I did! For the past 7+ years, I have been honoured to pursue my passion alongside like-minded entrepreneurs pursuing theirs.
My philosophy is that people are at the heart of every unforgettable brand — you, as the visionary and leader, and your clients, the people your business is for. Together, we’ll create a brand and website that empowers and uplifts you both.
This is how i help you reach your next level of success.
Ready for a brand that reflects the level you’ve reached?
hi, I'm Ash. Brand & Website Designer
Mum, designer, tea lover
My mission is to help visionaries build brands that feel deeply aligned with their purpose, reflect the calibre of their work, and honour the legacy they are creating. Through strategic, story-rich design, I create refined brand identities and websites that elevate their presence, deepen their impact, and support what’s next.
The white ink creative approach
03. Empower with purpose
You'll walk away with more than a beautiful brand. You'll have the confidence and the tools to show up as the visionary you already are, and a website built to support your business for years to come.
02. Elevate with authenticity
High-end doesn't mean impersonal. I merge polished, story-rich design with what makes you genuinely you — so your brand feels authentic to you and irresistible to the clients you're meant to work with.
01. Design with intention
Every strategic and creative decision starts with your vision. I take the time to understand who you are and who you're for, so the brand we build together feels considered from the very first line.
When I’m not in the office, you’ll find me...
School pickups, tea in hand, Arlo underfoot — this is the life White Ink Creative was built around. The freedom to be present, to do work I love, on my own terms. The same freedom I help my clients build towards.
When I'm not designing, I'm running with Post Malone on repeat, lost in a book, or somewhere in nature — chocolate and wine always close by.
White Ink Creative: a blank canvas filled with the fluid potential of creativity, where imagination runs wild and your vision becomes something real.
"She is an expert in her field. I had a very specific vision for my branding, and I feel so blessed to have found someone who could bring it to life with such care and attention to detail."
— Kate, Dolche Cosmetics
"I wanted a new, luxury design for my rebrand that truly felt like me, and despite living on different continents, communication was prompt and efficient throughout."
— Erin Christopher realty
"Ash gave me the space and time to articulate my deepest vision for my logo and website. I am completely obsessed with the result. It was such a pleasure to work with her."
— Beth, beyond me coaching
"What she created was more than I could have asked for — my logo, colour palette and fonts are so 'me'. She truly listened and created the perfect visuals for my brand."
— Hayley Howard photography
"You nailed who I am as a person and a brand. The colours are me, the fonts are me, and the designs feel like me, beautiful and approachable sophistication I truly love."
— Lori, Walsh Legacy Law
"Ashleigh is a true professional in her field, and I never have enough words to express my appreciation. She worked on several of my projects, and I couldn't be happier with the outcome."
— Lana, Hidden Jewel Interiors
"If you are on the fence, let this be your sign to jump in. Our new brand and website have translated into real business growth, with two record months of new client registrations since launch."
— Leah, Centre Wellness Psychologists
"Working with Ash to create my new brand was an absolutely seamless experience. I came to her with a dream and a goal, and she well and truly exceeded all my expectations."
— Molly, elysian room
"Working with Ash was thoughtful, intelligent and deeply attuned to nuance. She understood this wasn't just about a website, it was about giving shape to my work with coherence, depth and meaning."
— Amy, Maison Gildea
"How am I supposed to live without Ash now? The branding is thoughtful and purposeful, and she executed my vision perfectly, capturing exactly what I hoped my brand would embody."
— Ingrid, Grace Skin Aesthetics
"After five years of Coco + Ash, this was the perfect moment to refresh our brand. Ash took all of our ideas and wishes and finessed them into exactly who we want to be."
— chelsea, Coco + Ash
"Gives me goosebumps seeing it all together. Everything was organised and easeful from start to finish, and Ash was an absolute godsend I couldn't recommend highly enough."
— Emily, Intersecarsi Architect
© White Ink Creative 2019-2026 |
