Like many of my clients, I started in corporate — honing my design skills on big-name brands you'd recognise — but eventually felt like just a number. I founded White Ink Creative to bring back what corporate so often lacks: the human element. With over 12 years of experience, 300+ brands transformed, and recognition as an official Showit Design Partner, I combine strategic thinking with refined design to create brands that feel elevated, intentional, and built for growth. But the biggest difference is that when you work with me, you get me — not a team's slice of attention, but a partner who truly listens, cares, and puts you at the heart of the process. Where there's connection, growth follows.

I primarily work with established service-based businesses ready to elevate their brand presence, and new business owners who want to get it right the first time. Many of my clients are interior designers, architects, wellness practitioners, legal professionals, consultants, coaches, and other premium service providers who value thoughtful design and an exceptional client experience — visionary, women-led businesses ready for their brand to finally reflect the level of work they're already doing.

Absolutely. Whether you're launching something new or rebranding an established business, I'll meet you where you are. What matters most isn't how long you've been in business — it's your commitment to building a strong foundation for growth, and your readiness to invest in getting it right.

I only take on a limited number of clients each year, because when you work with me, you're getting my full attention — not a fraction of it. Most projects are booked several weeks or months in advance, so if you have a specific launch date in mind, I'd recommend reaching out as early as possible to secure your preferred timeline. A Clarity Call is the best way to find out what's currently available.

It depends on where you're starting from and how hands-on you'd like to be:

• Brand Design Experience — if you need a strategic identity: logo suite, colour palette, typography and brand guidelines
• Custom Website Design — if your brand is already in place and you need a fully bespoke Showit website
• Brand + Website Experience — if you need both, designed together from a single strategic foundation
• Website in a Week — if your brand is established and you need a polished, done-for-you website fast
• Template Shop — if you'd rather design your own website, at your own pace, using one of my premium Showit templates

Still not sure? A Clarity Call is the easiest way to talk it through — I'll help you land on the right fit for your business and budget.

Completely. You don't need to arrive with a fully formed vision — that's part of what I'm here for. Every project begins with a dedicated strategy phase designed to uncover your brand's direction together, so the design that follows is grounded in clarity rather than guesswork.

Yes. While brand and website design is where most projects begin, I love continuing on with clients for graphic design, stationery, marketing materials, packaging and more, so your brand stays consistent and considered at every touchpoint. The Luxe Social Suite is available as a standalone add-on or alongside any brand or website project, to keep your social presence just as considered as the rest of your brand. Ongoing needs like these can be scoped in and added to your proposal following a Clarity Call, so we can grow into a long term creative partnership rather than a one-off project.

Every project follows a considered process, designed to uncover the heart of your business and translate it into a brand and digital presence that feel aligned, memorable, and unmistakably yours.

Timelines vary depending on the experience you choose:

• Website in a Week — 1 week
• Brand Design Experience — 2–4 weeks
• Custom Website Design — 4–6 weeks
• Brand + Website Experience — 6–12 weeks

I move with intention, not haste — every week is building toward a brand you'll be proud to stand behind for years, not months.

• Template Shop — DIY Showit templates, priced individually
• Website in a Week — from $3,990 AUD (1 week, template-based)
• Brand Design Experience — from $4,000 AUD (2–4 weeks)
• Custom Website Design — from $6,000 AUD (4–6 weeks, 5 custom pages)
• Brand + Website Experience — from $10,000 AUD (6–12 weeks)
• The Luxe Social Suite — $990 AUD

Book brand and website together and I'll gift you a complimentary Business Card and Email Signature Design, so every touchpoint feels considered from day one. Every project is quoted around your specific goals, so following your enquiry, a Clarity Call is the best way to find the right fit and an accurate proposal.

Yes. A booking fee secures your project and reserves your start date in my calendar, keeping the momentum going from the outset. The remaining balance is paid via your selected payment plan (typically 2–4 installments), with every date clearly outlined in your invoice schedule.

Your brand and website are often the first impression a potential client has of your business. My clients consistently tell me their new brand changed how they show up, how they price, and how their ideal clients respond to them — record months, real growth, and the confidence to finally claim the space they've already earned. Strategic branding builds trust, elevates perceived value, and positions you for higher-quality opportunities long before a sales conversation even begins.