Custom Brand & Website Design

Like many of my clients, I started in corporate — honing my design skills on big-name brands you'd recognise — but eventually felt like just a number. I founded White Ink Creative to bring back what corporate so often lacks: the human element. With over 12 years of experience, 300+ brands transformed, and recognition as an official Showit Design Partner, I combine strategic thinking with refined design to create brands that feel elevated, intentional, and built for growth. But the biggest difference is that when you work with me, you get me — not a team's slice of attention, but a partner who truly listens, cares, and puts you at the heart of the process. Where there's connection, growth follows.

This is my most comprehensive offering — everything you need to launch a brand and website that work together as one cohesive experience, rather than two separate projects stitched together.

• Brand Design — brand consultation, brand strategy and positioning, creative direction, a primary logo, secondary logo and submark suite, brand colour palette, brand font suite, and a full Brand Style Guide
• Website Design — a fully custom Showit website, designed and optimised for desktop, tablet and mobile, foundational SEO, content guidance, and WordPress integration for your blog
• Launch Support — a website content planner, Showit training and tutorials, a launch strategy guide, and styled launch graphics

Every element — from your logo and typography to the way your website guides a potential client through your business — is designed together, with the same strategic foundation running through it all.

When your brand and website are designed as one project, they're built from a single strategic foundation from day one — rather than a website being designed around a brand that already exists, or a brand being designed without knowing how it will live online. The result is a completely cohesive result: your identity, your messaging and your user experience all pulling in the same direction.

It's also simply a smoother process for you — one strategy phase, one creative direction, one point of contact, and one connected timeline from brand concept through to a live, launch-ready website.

Yes — both are available as standalone services if that's a better fit for where you're at:

• Brand Design Experience — brand identity only
• Custom Website Design — website only

If you'd rather DIY your design, my template shop is also there for you. That said, most clients find that bundling brand and website together gives the strongest result and the best value, since your website is designed directly from your new brand identity rather than adapted to it after the fact. A Clarity Call is the best way to talk through which approach makes sense for your business right now.

The Brand + Website package typically runs 6–12 weeks from start to launch, depending on your project scope, how quickly content comes together, and feedback turnaround along the way. I move with intention, not haste — every week is building toward a brand and website you'll be proud to stand behind for years, not months.

Your brand identity includes 2 rounds of revisions on your chosen concept, and your website design includes structured feedback points built into the design and refinement phase. Because both are grounded in the same strategy and creative direction from the outset, most clients need only minor refinements to reach a result they love. Should additional revisions be needed beyond those included, they can be accommodated at my current hourly rate, quoted before any extra work begins.

The Brand + Website package starts from $10,000 AUD, with your final proposal quoted around your specific goals and project scope. Following your enquiry, a Clarity Call is the best way to find the right fit and receive an accurate proposal.

Yes. A booking fee secures your project and reserves your start date in my calendar, and the remaining balance is spread across 2–4 installments, with every date clearly outlined in your invoice schedule.

Yes — when you book your brand and website together, you'll also receive a complimentary Business Card and Email Signature Design, so every touchpoint feels considered from day one. If you'd like to add further extras, such as The Luxe Social Suite, these can be included in your proposal.

No — you don't need a domain in place to begin the project, only before we launch your website. If you don't already have one, I'm happy to guide you through choosing and setting it up when the time comes.

Absolutely. Your website is built in Showit, which gives you the freedom to make updates yourself after launch — no developer required. You'll also receive Showit training and tutorials as part of your launch support, so you can manage your site with confidence.

Copywriting isn't included in this package — your website copy should be finalised, or well underway, before the design phase begins, so I can build around your real words rather than placeholder text. If you don't have a copywriter, I love working alongside Ochre & Beige, and I'm always happy to make the introduction.