// brand identity design
// custom WEBSITE
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case study with
Centre Wellness Psychotherapy
My Mind & Me Psychotherapy came to White Ink Creative ready for a brand and website that better reflected the calm, supportive, and empowering experience at the heart of the practice. As the business evolved, it needed a more refined and cohesive online presence — one that would build trust, communicate professionalism, and create a sense of ease from the very first interaction.
Every detail was considered to create an experience that felt gentle and reassuring, while still holding a strong sense of credibility and clarity. The layout, visual direction, and messaging were designed to support the client journey — allowing visitors to better understand the practice, feel connected to Courtney’s approach, and navigate the site with ease. Courtney’s work is rooted in creating a non-judgmental space that supports healing, reflection, and meaningful change, and the website was designed to reflect that same sense of trust and care.
the brief
My Mind & Me Psychotherapy now has a refined online presence that reflects the warmth, professionalism, and emotional safety at the centre of the brand. Rather than simply sharing information, the website now creates a more intentional first impression — one that helps potential clients feel supported, informed, and confident in reaching out.
the transformation
This brand and website were designed to elevate how My Mind & Me Psychotherapy was perceived while preserving the calm, compassionate, and empowering nature of the practice.
Our focus was to create a stronger sense of trust and professionalism, design a website that felt calm and easy to navigate, communicate Courtney’s therapeutic approach with greater clarity, and build a digital presence that would help the right clients feel safe enough to take that first step toward support.
The final result is a considered and welcoming online space that feels aligned with both the quality of care being offered and the next chapter of the business.
the result
— courtney, My mind & me Psychotherapy
Woww!! It looks great! I’m so excited to move forward. don’t think any revisions are necessary.
![Edited-6[17]](http://static.showit.co/400/EVxIWNSl0_YtT1BXmlD-sQ/115622/edited-6_17.jpg "Edited-6[17]")
A refined online presence that felt right straight away
client review
With a brand and website designed to reflect the level you’ve reached and support the direction your business is growing into. I take on a limited number of projects each quarter to ensure every client receives a thoughtful, high-touch experience from start to finish.
Step into your next chapter
How to begin
Share your business, vision and what you’re looking to create. I’d love to hear your story and the next chapter you’re stepping into.
If your enquiry feels aligned, you’ll be invited to a relaxed discovery call so we can explore your goals, vision and what support you need.
Receive a tailored proposal, timeline and next steps, so you can move forward with clarity, confidence and excitement.