// brand identity design
// social media graphics
// stationery DESIGN

WEDDING AND EVENT PLANNING
// CALGARY, CANADA

“After 5 years of Coco + Ash this was the perfect moment to update the brand and align it with our 2024 style and vision. What we love about our new logo is its clean and simple lines with a touch of personality. We are so proud of all the work that went into this rebrand of Coco + Ash! Our vision for this rebrand is to elevate CAA’s visual identity to be mature, chic and modern while attracting alike couples and clients and to create our own unique place in the wedding event market. Shout out to @whiteinkcreative for bringing our vision alive! Thank you for taking all of our ideas and wishes and finessing them to be exactly who we want to be and for the couples we want to attract.” - Chelsea

Client Review

case study with

Together, we crafted a brand identity that embodied a modern, mature, minimalist, and chic aesthetic. The centerpiece of the rebrand was a new logo that utilized a clean, serif font with curved swashes that visually represented connection and unity.

To ensure versatility and consistent brand recognition, the logo was presented in various layout options. Additionally, we created a suite of social media templates that seamlessly integrated the logo and branding elements, fostering a cohesive visual identity across all online channels.

Coco + Ash

Chelsea, a Calgary-based wedding and event planner with over 5.5 years of experience, sought to refresh her brand to reflect her established expertise and modern aspirations. She wanted a brand that was sophisticated, approachable, and resonated with her target audience.

the solution

The goal was to create a brand identity that was both visually stunning and strategically sound, capturing the essence of Coco + Ash while standing out in the competitive wedding event market.

the goal

Modernisation of the brand aesthetic.
Clarity and simplicity in the logo design.

Retention of personality within the refined aesthetic.

Alignment of the brand identity with 2024 vision and goals.

Attraction of a more mature and sophisticated target audience.

The rebrand was a resounding success. Chelsea was thrilled with the new logo and its ability to capture the essence of her brand. The updated branding helped Coco + Ash attract mature, chic, and modern couples, positioning them as a distinctive choice in the wedding event market.

the result

the Transformation