// brand identity design
// stationery DESIGN
// social media
case study with
Elysian Room Skin Wellness
Elysian Room came to White Ink Creative ready for a brand that would reflect the softness, confidence, and elevated self-care experience at the heart of the business. With a clear dream and vision already in place, the goal was to create an identity that felt luxurious, feminine, and beautifully distinct — one that would help the brand stand out while still feeling warm, approachable, and deeply aligned.
The final direction balances elegance with accessibility, using refined typography, warm neutral tones, and subtle symbolic detail to create a brand that feels both elevated and inviting. The logo concept was built around softness, inclusivity, effortless beauty, and divine radiance, with details such as the interlocking halo-inspired letterforms and circular monogram helping reinforce the deeper meaning behind the brand.
the brief
Elysian Room now has a polished and cohesive brand presence that reflects the beauty, care, and confidence behind the business. What began as a dream is now a fully realised identity — one that feels feminine, elevated, and intentionally designed to stand apart in the market.
This transformation was about more than creating a beautiful logo. It was about building a brand that could communicate the feeling of the business more clearly, create stronger recognition, and bring consistency across every visual touchpoint. Supporting collateral, including business card and social media design, helped extend that identity into a more complete and professional brand presence.
the transformation
This project was designed to elevate how Elysian Room was seen and remembered while preserving the softness, inclusivity, and luxurious feel at the heart of the brand.
Our focus was to create a distinctive visual identity, shape a brand system that felt cohesive and versatile, and design supporting assets that would carry the same refined feeling into both print and digital spaces. The final result is a confident and beautifully considered brand presence that feels true to the vision behind Elysian Room — elegant, memorable, and designed for growth.
the result
the goal
- Molly, elysian room
"Working with Ash from White Ink Creative to create my Beautiful NEW brand has been an absolutely seamless experience. I came to Ash with a Dream and a goal and she well and truly exceeded all my expectations. Ash is Professional, Personable, Reliable and extremely Efficient, not to mention her insanely Creative flare. I let Ash take the reins on some of our branding because I genuinely trusted her to make the brand stand out amongst the rest. She did exactly that! I look forward to being able to work further with Ash as my business grows and I'm so grateful to have found a Graphic Designer like her! Book that discovery call, she will confidently bring your dream to life! x"
A brand that exceeded every expectation
client review
With a brand and website designed to reflect the level you’ve reached and support the direction your business is growing into. I take on a limited number of projects each quarter to ensure every client receives a thoughtful, high-touch experience from start to finish.
Step into your next chapter
How to begin
Share your business, vision and what you’re looking to create. I’d love to hear your story and the next chapter you’re stepping into.
If your enquiry feels aligned, you’ll be invited to a relaxed discovery call so we can explore your goals, vision and what support you need.
Receive a tailored proposal, timeline and next steps, so you can move forward with clarity, confidence and excitement.