// brand identity design
// social media graphics
// stationery DESIGN
// email signature DESIGN

Luxury Real Estate // Saskatoon, SK, Canada

case study with

We developed a refined, meaningful logo featuring two mirrored "E" shapes that converge into a star at their center — a symbol of excellence, guidance, and elevated service. The geometric form doubles as an abstract window or doorway, tying the mark directly to real estate, while its symmetry and clean lines reinforce precision, structure, and trustworthiness.

The color palette of emerald green, gold, and nude reflects growth, prosperity, and warmth, mirroring the brand's positioning as a premium, yet approachable real estate service. A refined serif paired with a clean sans-serif balances elegance with accessibility, ensuring a polished, cohesive brand presence across every platform.

Erin Christopher Realtor

Erin Christopher approached me with a vision to build a brand that felt as refined and modern as the caliber of properties she represents. As an Associate Broker and Certified Luxury Home Marketing Specialist®, she needed an identity that could stand alongside the high-end market she serves — one that balanced feminine strength with geometric precision, and professional authority with genuine warmth.

the solution

To craft a brand identity that visually communicates Erin Christopher Real Estate's mission — delivering an honest, sophisticated, and refreshingly modern real estate experience that moves clients from uncertainty to clarity, backed by integrity, expertise, and results.

the goal

"I am a real estate professional who wanted a new, luxury design for my rebrand, that truly felt like me. I found Ashleigh with White Ink Creative on Instagram and I can attest to the quality of work she completed for me. Everything was completed in a timely manner and I am quite happy with the completed project - it is perfect! Ashleigh is kind and respectful and is always open to feedback prior to moving forward. Despite both of us living on different continents, communication was still prompt and efficient. I highly recommend Ashleigh & White Ink Creative!"

client result

— erin, erin christopher realtor